SYNTHESIS

Synthesis:

It may not be apparent how the thesis links to graphic design. The thesis links due to the process of Design Thinking. Design thinking is a process every Graphic Designer takes, when trying to create a product/service. It can sometimes be subconsiously undertaken. It’s the process of problem solving through creating a number of desired solutions. Its the process of design thinking that enabled me to produce this visual response. 

Tim Brown, IDEO’s president and CEO, defines design thinking like this:

“The mission of design thinking is to translate observation into insights and insights into products and services that will improve lives.”

This is achieved by going through the following stages:

- Emphathise 

- Define 

- Ideate 

- Prototype

- Test

Throughout the thesis, I attempted to emphathise with the consumer (student) think what can be improved, what’s the positives as a student? What’s bad? Then I defined the problems with the product (learning experience in higher education) Followed up by ideas/solutions to how we could improve the service. Now to complete the process of design thinking, we need to test the ideas and come up with a prototype.