They have the magic recipe for reaching the industry’s most coveted and most elusive demographic: Millennials.. Which is why this brief’s idea was very well suited towards their ideology as a company.
Media sites such as Vice and Buzzfeed helped me understand how to obtain their audience. Being relevant in culture such as appealing to fashion, art and sports supports this. Humour also has an important element to the concept.
The common characteristic all these outlets is their vast array of communications. Social Media, art, magazines, posters and other sources of online content. My visual would also have to be suitable for many mediums.These are all in direct reference to Studio brief 01 as it enforces the social marketing concepts defined in the essay, and other aspects such as mass production as well as the importance of propaganda in the practice of graphic design.
In studio brief 01 a lot was discussed in regard to the commercialism of graphic design, and the methods of how a product creates interest through graphic design. The same way Hitler made a corporate identity for the Nazis. My idea was to bring these branding concepts to the way news is presented. In social media a consistant template is used, every news outlet follows it, the sharing of video/image but branding techniques are not apparent. There isn’t a method of engaging interest unless your audience already has an interest in the subject. I wanted to create a new template that provides engagement and visual identity. The same way competitors such as The Economist distribute humourous images with their content to create interest.
No comments:
Post a Comment