TARGET AUDIENCE

A prevailing notion in marketing in general is that millennials are the most valuable demographic to reach, seeing as my visual will be intended for an audience of 18-29 it was important that motives behind the design are to educate and create awareness on a specific matter, in a format that works best for the intended audience. A marketing persona is a composite sketch of a key segment of your audience. For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience

Young people aged 18-29 are the least likely to watch network news regularly (only 11 percent did so in 2012), and 49 percent of people in this age group say they never watch the news.

“We label ourselves as a youth media company,” Dan’l Hewitt, general manager of the Vice Media owned AdVICE network tells TheMediaBriefing. “Over 80 percent of our global audience is 18-34.”

Generally, females use social networking sites to make connections and stay in touch with family or friends.

Men, by contrast, use social media to gather the information they need to build influence. Social media helps them perform research, gather relevant contacts and ultimately increase their status.

Although there wasn’t a targeted gender for this brief as the concept is still for the general demograph of 18-29 some aspects were taken into consideration that majority would more likely be a male audience.