After deciding in feedback that this was the most liked design, I just carried on experimenting with the same design perhaps tweaking the type and positioning, and effects applied. Here I changed the type by applying paint strokes. Implying the chaos of the statement. Also adding brand placement at the bottom. On a phone or computer it works to also add different ways of connecting. The footer at the bottom works as an extention to online content of the brand.
- So you can click join the conversation to join
- click @VICE to go to their profile
- Click on the info to go to their about section
I also think the grey footer provides visual harmony to the high contrast of the blue and red.
Here I was experimenting with a change in colour and a different paint stroke effect on the typeface. Trying different colour schemes to see which would provide the most visually striking design.
I chose this as the final design because your first idea is sometimes the best. I did not like over complicating the idea with different paint stroked effects. I think for the message I am trying to convey this design works best. The constrast of colours enforces the message. It also conveys America through it’s selection of colour, with the red, white and blue. The size of the type works well to obtain audiences attention and give a direct message. Trigger words were important, the less type the better, as the design is merely working to convince the reader to read on. As a design it would work on cross platforms not just as a design for social media but a number of mediums. It can work universally whilst promoting the message to the audience in a clear concise manner.
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